Coffee is typically viewed as a commodity. If you purchase it brewed, it is hot and a shade of brown. If you purchase it whole bean, it is often distinguished more by the color of the bag than what is contained inside. Intelligentsia Direct Trade is all about personalizing coffee, making it unique in the same way that a bottle of wine is unique because it is crafted by a specific wine-maker.
To tell our farmers' stories, we have created farmer cards. Did you know that Guillermo Alvarez (Los Inmortales) has a daughter who is a freshman at the University of Notre Dame? Or that Jair Garcia (Tres Santos) has six children? You do now… and your customers want to know these things as well. When they have a connection to their coffee, it loses that whole "hot and brown" feeling and becomes a product of the hard work of a specific person or a specific family... just like your business, right?
To print these cards:
Download your very own Farmer Card images using the links below. First save the image to your computer, then visit Moo.com's Uploader and follow their 4 easy steps to creating your own cards. The images are the exact size you'll need to make a perfect Farmer Card; no cropping is necessary. They will be delivered to your door, and you can even personalize the text on the reverse side to advertise your cafe or coffee shop!
The Minicards are approximately 1" x 3", and the Notecards are approximately 4" x 4".
