Flyers are a way to get a point across quickly, but sometimes you, your customers, and your staff want to dig in more deeply. This first brochure is an overview of Direct Trade, from the criteria, to the coffees, to the people behind the work. Other future brochures will focus on the quality and social aspects of Direct Trade, so keep checking back.
There are many printers out there, so we cannot give one-size-fits-all instructions. If your printer can print two-sided, you’re all set. If it cannot, run the sheets through one side, flip the paper, and do the other.
The piece is also a tri-fold, so fold once and a second time, and let the information flow. Set a stack next to the register or put a bunch in a plexi stand at your condiment counter.
And if the information in this brochure prompts further questions about Direct Trade, click over to the “Ask Geoff” section of the site and send them to us.
